CDP & Automation for F&B industry
Reserve – order – earn points right in the Zalo Mini App, turn every visit into a customer profile, and bring customers back with ZBS.
Problems the F&B industry is facing
Những rào cản khiến bạn khó giữ chân khách và tăng trưởng bền vững.
Customers disappear after they’ve finished eating
Most customers pay cash/swipe a card and leave — the venue doesn't keep their information to invite them back.
Dependent on food delivery apps
25–30% commission for intermediary apps and no ownership of its own customer data.
Blanket promotions
Send offers to everyone without knowing who regular customers are and who hasn't returned in a long time.
Slow off-peak hours with few customers
No tool to stimulate off-peak demand and fill empty seats.
Minihub CDP for the F&B industry
Hợp nhất dữ liệu, thấu hiểu khách hàng và cá nhân hoá chăm sóc — tự động trên nền tảng CDP duy nhất.
Identify via table QR
When customers scan a QR code to order, a profile is created automatically — no forms, no disruption to the experience.
Order history
Record each customer's favorite dishes, visit frequency, and average spend.
Regular customer segments
Segment VIP customers, walk-in customers, and customers who haven't returned in a while to take care of the right people.
Boost demand during slow hours
Automatically send off-peak offers to nearby customer groups to fill the venue.
Points & membership tiers
Every visit earns points, lets customers redeem dishes, and move up tiers — giving them a reason to return.
Automatically collect reviews
Invite every guest to rate their experience after the meal; promptly report any dissatisfaction to the manager so it can be addressed the same day.
Implementation roadmap for Zalo Mini App for F&B
Step by step, bring the F&B industry onto Zalo Mini App — start fast and scale gradually based on data.
Menu & QR ordering
Digital menu, table ordering via QR, book tables/order delivery directly in the Mini App.
Digital loyalty card
Each bill automatically earns points in the Mini App, where customers can view their tier and exclusive offers.
Taste profile
The CDP aggregates favorite dishes, visit frequency, and spending to understand each customer.
Automation ZBS
Send return reminders, birthday gifts, and off-peak promotions via Zalo ZBS.
Combo & flash sales
Promote personalized combos and time-based flash sales by customer segment.
Automated marketing scenarios for F&B
Trigger theo hành vi khách hàng → gửi tin Zalo ZBS đúng người, đúng thời điểm với tỷ lệ mở > 90%.
We miss you! ☕
Come back this week and get one free favorite dish. Reserve now!
Xem ngayHappy birthday! 🎂
Get 1 free cake + 20% off for the whole table when you visit during your birthday month.
Xem ngayHappy Hour is waiting for you 🕑
Buy 1 get 1 free on all drinks today from 2 PM to 5 PM. Limited-time offer!
Xem ngayHow was your meal? ⭐
Tap to rate and share feedback about the restaurant, or share your experience on Google if you prefer.
Xem ngay* Chi phí gửi ZBS tính trực tiếp bởi Zalo Cloud — Minihub CDP không thu phí chênh lệch.
XY Cafe Chain
An 8-location chain deployed QR ordering + points accrual. After 4 months, 40% of customers became members and repeat visits increased significantly.
"Now we know what regular customers like and proactively invite them back instead of leaving it to chance."
Chain owner — Cafe XY
Giải pháp cho ngành khác
Mỗi ngành một lộ trình Mini App và kịch bản ZBS riêng.
Ready to grow with the F&B industry?
Đăng ký tư vấn miễn phí — chúng tôi đề xuất lộ trình Mini App, CDP và kịch bản ZBS phù hợp với mô hình của bạn.
Responds within 24h • No commitment • 24/7 support
