Knowledge for data-driven growth
Trends & hands-on experience in CDP, Marketing Automation, Zalo OA & ZNS. Updated weekly by the Minihub CDP team.
Zalo ZBS and customer care Zalo ZBS for hair salons: customer care and reduced no-shows
Zalo ZBS helps hair salons automate two-way customer care on Zalo, remind customers about appointments at the right time, and reduce no-shows. This is a way to improve the customer experience while saving time for the receptionist and salon owner.
Zalo ZBS and customer care Zalo ZBS for spas: effective automated customer care
Spas need to remind customers about appointments, track treatment progress, and follow up after services on a regular basis. With Zalo ZBS combined with Minihub CDP, every interaction can be automated, personalized, and clearly measured.
Zalo ZBS and customer care Zalo ZBS x Minihub CDP for beer pubs: automated customer care
A casual drinking venue can retain customers better when data is unified and messages are sent at the right time. This article analyzes how Zalo ZBS and Minihub CDP automatically nurture customers, segment them, and bring them back.
Zalo ZBS and customer care ZBS Minihub: Automated customer care for fashion shoppers
Fashion stores can automatically care for buyers at the right time and with the right content thanks to ZBS Minihub combined with data from Minihub CDP. This article suggests a practical workflow to increase repeat purchases, upsell, and retain customers more effectively.
Zalo Mini App Zalo Mini App: QR ordering solution for beer pubs
Zalo Mini App is a great fit for beer pubs that want customers to place orders themselves using QR codes at the table, reducing congestion and minimizing errors. At the same time, owners can care for customers more easily thanks to centralized data on Zalo.
Zalo Mini App What is a mini app? Its role in the Zalo super app
Mini apps are becoming an important trend in the digital ecosystem, especially on super apps like Zalo. This article explains what a mini app is, its benefits, and its role for businesses.
KPIs and Conversion Measurement KPI dashboard for Zalo ZBS campaigns: track and optimize by stage
A good dashboard helps the marketing team immediately see where a Zalo ZBS campaign is performing well and where it is falling short. This article suggests how to build KPI dashboards for each stage, from reach to conversion and repurchase.
KPIs and Conversion Measurement Guide to accurately measuring conversion rates from Zalo ZBS
Measuring conversion rates on Zalo ZBS goes beyond clicks or reply messages. This article explains how to define conversion points, set up tracking, and interpret the data to know which campaigns truly generate revenue.
KPIs and Conversion Measurement How to Determine the Key KPIs for Zalo ZBS Marketing Campaigns
To run marketing through Zalo ZBS effectively, businesses cannot rely on intuition alone. This article helps you identify the right KPI set for each objective, such as increasing leads, boosting revenue, or nurturing customers.
Automated Nurturing Scenarios Lead nurturing sequence for prospects who haven't purchased yet to increase close rates
Not every lead is ready to buy right away on the first interaction. A well-designed automated nurturing sequence helps maintain interest, answer concerns, and speed up purchase decisions.
Automated Nurturing Scenarios Automated cross-sell and upsell flow based on purchasing behavior
Cross-sell and upsell work better when triggered by behavioral data instead of sent broadly. A contextual automated flow helps increase order value without making customers feel pressured to buy.
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