Minihub CDP
Real Estate

CDP & Automation for Real Estate

Manage leads, product inventory, and house-viewing schedules on Mini App; score and nurture prospects until closing with ZBS.

Lead management & scoring Real Estate Listings & Home Tours Nurture via ZBS
Xem lộ trình Mini App
+45%
Hot lead rate
+28%
Closing rate
100%
Company-owned data
Challenge

Problems the real estate industry is facing

Những rào cản khiến bạn khó giữ chân khách và tăng trưởng bền vững.

Many leads, but hard to manage

Leads from multiple landing pages and ads pour in chaotically, with no clear source or quality.

Don’t know who’s ready to buy

Lacking scoring tools to prioritize hot prospects, agents end up chasing cold leads too.

Inconsistent lead nurturing

Leads need long-term nurturing, but manual follow-up causes them to go cold and customers are lost.

Customer data belongs to the agents

When an agent leaves, customers and interaction history go with them — the company loses its data assets.

Ứng dụng CDP

Minihub CDP: CDP for the Real Estate industry

Hợp nhất dữ liệu, thấu hiểu khách hàng và cá nhân hoá chăm sóc — tự động trên nền tảng CDP duy nhất.

Lead scoring

Automatically score based on behavior (viewing projects, leaving a phone number, booking appointments) to prioritize hot prospects.

360° customer profile

Bring lead sources, interested projects, budget, and interaction history into one place.

Assign & track agents

Automatically assign leads to the right agents and track follow-up progress.

Long-term nurturing

Drip nurturing scenario for leads by interest stage until they are ready to meet.

Schedule a property viewing

Customers book apartment/project viewings themselves; the system reminds both the customer and the agent.

Source & closing rate report

Measure the performance of each ad channel, project, and agent to optimize budget.

Lộ trình Mini App

Roadmap for implementing Zalo Mini App for real estate

Step by step, bring the real estate industry onto Zalo Mini App — launch quickly, then scale gradually based on data.

1
Giai đoạn 1

Real estate inventory on Mini App

Customers view projects, apartments, price lists, floor plans, and leave their information on Zalo.

Real Estate Inventory Pricing
2
Giai đoạn 2

Book a viewing & consultation

Book a property viewing and get the assigned consultant right away in the Mini App.

View properties Consultation
3
Giai đoạn 3

CDP & lead scoring

Aggregate leads from multiple channels and score them by behavior to prioritize prospects.

Scoring 360°
4
Giai đoạn 4

Automation ZBS

Nurture leads through each stage, remind about viewing appointments, and update projects via Zalo ZBS.

Lead nurturing ZBS
5
Giai đoạn 5

Post-handover customer care

Construction progress updates, resident care, new customer referrals.

Progress Referral
Automation · Zalo ZBS

Automated marketing scenarios for real estate

Trigger theo hành vi khách hàng → gửi tin Zalo ZBS đúng người, đúng thời điểm với tỷ lệ mở > 90%.

Trigger
Lead just left a phone number
Minihub CDP · Zalo ZBS

Thank you for your interest 🏢

A consultant will contact you within 15 minutes. View the project price list & policy here.

Xem ngay
Trigger
Before the viewing appointment
Minihub CDP · Zalo ZBS

Reminder: house viewing tomorrow 🔑

You have an apartment viewing appointment at 10:00 AM tomorrow. Tap to confirm or reschedule if needed.

Xem ngay
Trigger
New launch / new policy
Minihub CDP · Zalo ZBS

Limited-time launch offer ✨

The project you're interested in has just launched a 5% discount policy for the first 20 customers.

Xem ngay
Trigger
Silent lead for 14 days
Minihub CDP · Zalo ZBS

There are still great units available for you 🏡

A few units within your budget have just been updated. Shall we schedule a weekend viewing?

Xem ngay

* Chi phí gửi ZBS tính trực tiếp bởi Zalo Cloud — Minihub CDP không thu phí chênh lệch.

Case Study

Metro Land Real Estate Platform

Standardize multi-channel leads into the CDP, score and nurture them with ZBS. Hot lead conversion increased by 45% and closing rates improved noticeably.

+45%Hot leads
+28%Closing rate
20KLead management

"We know exactly who to call first — agents focus on the customers who are truly ready."

Sales Director — Metro Land

Ready to grow with the real estate industry?

Đăng ký tư vấn miễn phí — chúng tôi đề xuất lộ trình Mini App, CDP và kịch bản ZBS phù hợp với mô hình của bạn.

Responds within 24h • No commitment • 24/7 support

Messenger Chat on Zalo Zalo Contact for consultation