CDP & Automation for Retail Industry
Unify POS & Website data, gain a 360° view of customers, and grow revenue from existing customers with a sales Mini App and automated care via Zalo ZBS.
Challenges the Retail industry is facing
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Scattered customer data
Information is scattered across POS, Website, Excel, Zalo… with no unified customer view.
Don't know what customers buy or when
Lacking RFM, CLV, and favorite-product analytics tools to understand and predict shopping behavior.
Manual follow-up, labor-intensive
Birthday, promotion, and repurchase messages sent manually — slow, easy to miss, and hard to measure.
Low repeat customer rate
One-time customers vanish, with no owned channel to reactivate them without ad spend.
Minihub CDP for Retail
Hợp nhất dữ liệu, thấu hiểu khách hàng và cá nhân hoá chăm sóc — tự động trên nền tảng CDP duy nhất.
Customer 360 profile
Bring together all POS transactions, online orders, and Zalo interactions into a single Customer 360 view.
Automated RFM segmentation
Automatically segment VIP, at-risk, new, and dormant customers using Recency – Frequency – Monetary.
Predict & recommend
Recommend upsell/cross-sell based on purchase history, and predict customers likely to churn so you can retain them in time.
Personalized vouchers
Issue discount codes by segment, limit usage, prevent abuse, and measure ROI.
Loyalty & Points
Accumulate points across all channels, rank members, auto-gift rewards — retain loyal customers.
Real-time dashboard
Track revenue, repeat rate, and the performance of each campaign to make quick decisions.
Zalo Mini App implementation roadmap for Retail
Step by step, bring the Retail industry onto Zalo Mini App — launch quickly, then scale gradually based on data.
Sales Mini App
Catalog, products, cart, and checkout right on Zalo — no app installation required.
Digital membership card
Customers scan the QR code at the counter to earn points, view their tier, and see exclusive offers in the Mini App.
CDP sync
Online & offline orders flow into the CDP, creating a 360° profile and automatic segmentation.
Automation ZBS
Activate cart reminder, birthday, and repurchase flows via Zalo ZBS.
Optimize & scale
A/B test offers, personalize the Mini App homepage for each segment.
Automated Marketing scenarios for Retail
Trigger theo hành vi khách hàng → gửi tin Zalo ZBS đúng người, đúng thời điểm với tỷ lệ mở > 90%.
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ABC Fashion Chain
A 15-store chain unified POS and website data into the CDP. After 6 months, revenue from existing customers increased by 35% thanks to ZBS automation.
"We turn scattered data into real revenue — customers come back much more often."
Operations Director — ABC Fashion Chain
Giải pháp cho ngành khác
Mỗi ngành một lộ trình Mini App và kịch bản ZBS riêng.
Ready to grow with the Retail industry?
Đăng ký tư vấn miễn phí — chúng tôi đề xuất lộ trình Mini App, CDP và kịch bản ZBS phù hợp với mô hình của bạn.
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